Ready to take your association to the next level? Leveraging the expertise of an association management company (AMC) such as Paragon Events can help you free up time and reach goals quicker. The majority of associations that partner with AMC’s achieve monetary benefits such as increased ROI and membership growth.
“In general, using AMC’s is associated with stronger financial performance,” reports the AMC Institute. “On average, AMC-managed associations experience more than three times the growth in net assets and 31 percent more growth in net revenue, regardless of size and tax status than those that do not use AMC’s.”
Assistance with Leadership & Governance, Financial Management, and Strategic Oversight
Getting bogged down with the rising tide of day-to-day details can make it nearly impossible to keep your head above water and view the entire picture of what is ahead. As an AMC, we use our own team of experts to help fill in gaps and bolster areas of leadership and governance, financial management, strategic oversight, and much more. Using effective leadership, AMC’s help strategize ways to navigate the future and use tools to better position an association for financial growth and business sustainability.
An Overview of How Paragon Events Can Help in These Areas and More:
- We work with your Board of Directors, volunteers, and other stakeholders, bringing in more brainpower to strategize and get more done.
- Collaborating with you, we help bring new perspectives to the table and work with your current talent to garner the best results for any situation, promoting problem-solving and teamwork.
- Providing sound expertise and financial management services with our client’s best interest in mind, we take a 360 approach to analyzing the different areas of an association. We review what is happening on the day-to-day, what the goals for the future are, and the plan for getting there to support the most efficient path to success in all areas of the association.
- Financial management professionals within Paragon Events will work with leadership teams to devise unique, success-driven strategies and approaches.
- We are very familiar with best practices, legislative affairs, and governing standards, ensuring everything is structured and compliant.
In short, our financial management, leadership, and governance professionals can help to refine your guidelines, practices, and approaches to problem-solving. We help cut unnecessary costs while promoting increased sales to improve your association’s bottom line.
AMC Marketing, Branding & Communications
See increased exposure, positive financial growth, and less waste with the concentrated help and efforts of an experienced AMC. From hosting events to crafting creative communications about your association, we can provide effective marketing, branding, and communication solutions that bring more value to your spending efforts and overall strategy.
Websites, social media, and outgoing correspondence can all reflect your image, identity, and brand. Ensure everything is fully-functioning and accurately represents your brand with our professional marketing services. Even the smallest initiatives can make user experiences more convenient and have a huge impact on your association’s success. Realistically, completing all the tasks involved with marketing and communications can be incredibly time-consuming and costly. Our team is here to ensure your money is being spent wisely and channeled in the right direction, creating self-sustaining funnels of returning members and new leads.
Member Management & Engagement
Each association requires different strategies for maintaining members and keeping them engaged. Similar to marketing, communications, and branding, many have a team of individuals in-house. However, whether this is the case or not, collaboration brings more ideas and approaches to the table.
By hiring an experienced AMC, you are bringing aboard individuals who specialize in member management and engagement. We have proven methods and formulated plans to improve your association’s numbers and overall engagement, which can help increase conversions and retention.
Increase Member Engagement with the Following:
- Compelling website content
- Association newsletters
- Recurring email communication
- Effective social media marketing
- Advertising initiatives
- Custom events
Events, another specialty of Paragon Events, are an additional great way to increase awareness, engagement, and profitability of an association. Having an AMC who can help with strategy as well as the planning and execution of events means getting all the imperative benefits under one umbrella. One major driver of success for all associations is striking a balance between relevant content, meaningful delivery method, and proper logistical execution. Whether the program is in-person/live, virtual, or hybrid, a professional AMC can make all the difference in successfully delivering your programming to your members on time, on-message, and on-budget.
Sponsorship Strategy & Fulfillment
Companies who sponsor an association like to see the impact and results of their sponsorship. AMCs help to prove the ROI with fulfillment reports while devising strategies for retaining current sponsors and piquing the interest of new sponsors. Additionally, we can help with database management, sponsor and exhibitor prospectus creation, and rebooking support.
Technology & Programming
We live in an ever-changing world, and as a result, it’s not always easy to know when certain tools and programs have become outdated. Sometimes major changes happen overnight, and other times, they happen slowly with no warning at all. Either way, staying abreast of any changes or evolving matters can ensure your organization survives. We can be your extra feet on the ground when it comes to knowing what’s new and training your team so they can adapt.
Looking to implement a new piece of technology or find ways to streamline processes? We make it easy so you don’t have to piecemeal the research, expertise, and training.
Is Time an Issue for You?
Sources report that nearly two-thirds of organizations cite not having enough time as the largest concern or issue when it comes to putting new programs in place for new development. Hiring an AMC can help to solve this common difficulty. The world is changing, and it’s becoming more and more digital with each day that passes. AMCs help train your team and make certain you know what’s ahead before it becomes the standard or norm.
Paragon Events combines many areas of expertise to ensure everything your team needs (and more) is received as quickly as possible. Let’s work together! Contact us to discuss your association’s unique needs and goals.
