Leveraging Partnerships & Sponsorship Fulfillment Opportunities
Partnerships and non-dues revenue are key components of a successful association. Unique sponsorship opportunities, timely communication, and attention to detail show ROI to sponsors and partners. We help develop the right mix of opportunities to put you in front of the best prospects.
Paragon Events strives to deliver the top 7 benefits that a sponsor looks for:
- ROI and achievement of sponsor goals
- Lead generation and sales
- Brand connectivity
- Platform for communication
- Opportunity to highlight products to a targeted audience
- Face-to-face connectivity, whether in a live or virtual environment
- Audience insights and feedback on products or initiatives
As sponsors are secured, our in-house team provides a fulfillment strategy to ensure sponsor benefits are delivered. With collaborative marketing that gives you measurable and positive outcomes, we work with your sponsors to prepare for success throughout the sponsorship cycle.
Paragon Events Provides
- Sponsorship plan development
- Consultations to review financial goals and benchmarks
- Package development including cash, in-kind and media opportunities
- Cost assessment and comparison with value
- Sponsorship fulfillment and tracking of deliverables
- Vendor communication and collaboration
- Facilitation of contracts and terms
- Collection of sponsor and exhibitor assets
- Prospect database and maintenance
- Follow up and reporting
Sponsorship Fulfillment Report Example
Having the appropriate data and reports to show potential partners is essential to leveraging your current success.
A sponsorship fulfillment report should include:
- an event summary with attendance data
- onsite exposure – including the total marketing impact resulting from social media, email, website, and advertising campaigns.
Be sure to include pictures and screenshots to showcase all deliverables! Most associations offer tiers with different sponsorship packages. It’s important to cover all promised items and display areas where you went above and beyond.
Let's Work Together!
Read our blog to learn more about our Sponsorship and Non-Dues Revenue services.
Related Topics: Non-Dues Revenue: How To Pick Up The Dollars Your Association Is Leaving On The Table