Live the Dream of Going Green
If nothing else, the past year has underscored the importance of health and wellbeing. Even when the virus fades, that…
Details
How To Do Hybrid Events
With one year under our belts, Paragon Events has never stopped prioritizing innovative ways to reward valued attendees, employees, and…
Details
Virtual Gifting: One Year Later
With one year under our belts, it’s time to step up our game for rewarding valued attendees, employees, and community…
Details
Association ROI: What Members Really Value
Let’s talk association ROI… you know money, economics, and investments. Better yet, let’s talk about involvement! When we hear the…
Details
Hard Times Require a Refocus on Member Retention
Member retention is a consistently important aspect of association management, but during hard times, it requires a hyper-focus and strategic…
Details
Non-Dues Revenue: How to Pick Up the Dollars Your Association is Leaving on the Table
Non-profit associations often have trouble generating enough revenue to support all of their efforts and member programs. This is especially…
Details
Creative Ways to Spark Virtual Gala Success
Virtual events have become the new 2020 standard. However, the question remains how can non-profits transition their annual fundraising efforts…
Details
Marketing for Associations on a Budget
Marketing for associations begins with understanding your members’ behaviors and anticipating their needs. In essence, it is a science. While…
Details
Quick Tips for Planning & Executing Your Next Virtual Event
Transitioning to a virtual event can be a daunting task. Even the most seasoned event professionals have been required to…
Details
How to Demonstrate Value for Your Association Membership
What are my association member benefits? What are my membership dues used for? What value is your organization providing? These…
Details