Social media has made instant connection not only possible, but often expected. Online platforms provide a virtual window into our world, showcasing successes, milestones, and even failures. The ability to connect with people globally has transformed the way we share our lives, creating a sense of camaraderie and shared experiences. As the digital space becomes more and more fundamental to our lives, it’s important to continuously evaluate how we’re using, interacting with, and sharing content online.
Benefits of Social Media: Unveiling the Allure
Social media offers a variety of benefits, especially for businesses, large or small, who want to elevate their brand awareness. It’s a great way to celebrate company milestones, brag about successes, highlight partners and showcase new products. We especially love social media’s effectiveness as event professionals for creating a strong sense of FOMO (fear of missing out). What better way to entice people to come to your next event than by sharing engaging photos of everyone having a great time?
Is There Such Thing as Oversharing?
Despite the positive aspects, it’s crucial to recognize when our social media habits might become excessive or even hazardous. Constantly seeking instant gratification and updates can lead to a sense of dissatisfaction and negatively impact mental health. It’s essential to strike a balance between transparency and safety.
Things to Consider:
- Tagging
There are two common types of tagging – locations and individual profiles. Tagging a location on social media instantly alerts the world to where you are and what you’re doing and shows your office/home is likely unoccupied. The rise in identity theft cases linked to travel posts emphasizes the need for strategic restraint. Tagging individuals or companies in posts also provides the world insight into your activity. Some people may not want their location or activity shared and certain businesses have strict policies around tagging which if violated could pose larger problems. When tagging it’s always best to exercise caution and make sure you have consent.
- Live Streaming
Live streaming is a powerful tool for sharing events and experiences in real-time. However, be mindful of what you broadcast. Ensure that the content aligns with the values and expectations of your audience and avoid sharing sensitive or private moments without proper consent. Live streaming shows people where you are in real time, opening the door for potential security risks.
Businesses should be extra cautious in this area because you must think about protecting yourself, your company reputation and the safety of your stakeholders. When we host events, we maintain a policy of not live streaming content to protect the privacy and safety of our client and attendees. High profile speakers, culturally sensitive groups, and high net-worth companies are at a higher risk for being targeted. Implementing a brief delay before sharing live updates strikes a balance between immediacy and maintaining a secure online presence for our events. It’s important to be situationally aware and on top of current events so you can take extra precautions with posting if needed.
- Content
Before posting photos, consider who is featured in them. Always seek permission before sharing images of others, especially in a professional context. Respect people’s right to control their digital image and be aware of potential cultural sensitivities. Again, when businesses are posting they have a deeper responsibility to protect their stakeholders – whether it be a photo of a private individual, a product reveal the company hasn’t announced publicly or even a sponsor logo featured in the background of a photo.
Professional Responsibility
As an event producer or professional in the industry, your responsibility extends beyond personal etiquette. Adapting social media practices based on the client and event type is vital for professionalism and security. Understanding the unique sensitivities of each client, especially during high-profile events, requires a thoughtful approach to online coverage. Security breaches often occur during high-profile events, making it crucial to align our online presence with the context of each gathering. Assessing the client’s comfort level with social media coverage helps strike a balance between event promotion and respecting client confidentiality.
Remember Your Digital Footprint: A Forever Impression
The digital footprint we leave behind is indelible. Even if we believe we’ve erased content, the truth is that it often lingers in the expanse of the internet. Be mindful of your time online, choose your posts thoughtfully, and understand that your digital presence can influence personal and professional opportunities. Every post has an impact — make sure you’re leaving a positive one.
Navigating with Grace in the Digital Age
Social media, with all its benefits, requires a delicate touch. By adhering to thoughtful etiquette and considering the impact of our online actions, we can create a positive and respectful digital environment. Every company should have a clear social media policy for employees and partners to help ensure consistency, transparency, and safety. Whether a casual user or a seasoned professional, let’s navigate the social media landscape with grace, understanding, and a keen awareness of the influence we wield in this interconnected world.
