Event Branding & Logo Design
Why does event branding matter? Because your brand matters. Paragon Events’ talented team of creatives will help you properly capture the essence of your organization’s brand and shape how your attendees, partners and sponsors remember your event. We will ensure your brand will be integrated in your event as it is an integral part of the marketing mix. This may include your logo or as vast as your corporate identity. Before we begin the process of the branding and logo design for your event, we consider it’s purpose and tone carefully. We recognize the difference between creating a striking and bold logo for a corporate conference versus an elegant and tasteful logo for an awards gala. We will research the major competitors in your industry and design a logo to set you apart. Our designers understand the psychology behind colors, effective typography, and how to design logos with versatility. Event branding a short term action that will bring long term value.
Event Theme Development
While your event should reflect your company’s brand, it can and should have a brand of its own. We like to call it the event’s brand with a twist. Audiences are becoming increasingly sophisticated and it takes significant theme and content development to fully engage your attendees. Our event professionals work closely with the marketing team to help develop a compelling theme and unique, relevant content that supports it. When it comes to the execution of the event, almost everything we create includes the event’s brand and theme – from the speaker PowerPoint template to the attendee swag bag. Event theme development requires a formula and it effects every touch point throughout the event to create a cohesive event brand.
Signage Design & Installation
Paragon Events has a team dedicated to the design, execution and installation of event signage. We understand that unique challenges – we’ve been providing event signage solutions and installation in resorts, hotels, sports arenas, convention centers and experiential marketing sites for thirty years. Our proven level of performance across all facets of event production and measurement ensures the smooth integration of your event branding and messaging. Our experienced event professionals start with a site inspection and recommend the right solutions for signage placement. We work closely with our designers to create mockups, so stakeholders can visualize graphic placements and sizes.
Event Marketing & Collateral
We offer a variety of marketing services to ensure that your event meets or exceeds the expectations of your participants and exhibitors. Our strengths are social media marketing, web development, email marketing, direct mail marketing, internet advertising, telemarketing and and branded products. Paragon offers services, products and designs that fit your corporate signature exclusively. We pride ourselves on providing innovative solutions to specific advertising and promotional needs.
Digital Signage & Social Media
Event branding doesn’t start at the venue. The proper and effective use of social media builds community, conversation and relationships with a captive, targeted audience. There are significant opportunities for most companies to achieve gains within this trending new medium. If your company has room for growth within its social media platforms, significant opportunities to engage attendees, prospects and fans are forfeited. Paragon Events is a leader in social media strategy and execution, taking advantage of opportunities to optimize existing marketing and branding efforts to leverage the social components to attract additional customers, fans, event attendees, vendors/sponsors, and revenue. Through consulting, strategy and execution, Paragon Events will direct the proper implementation of social media channels that will further build the brand, loyal customer base and community.
From incentive group travel to large scale corporate conferences, Paragon Events has the expertise to help your brand build buzz thrive through the success of a live event.