Public Relations & Press
Paragon Events understands that it is vital for your organization to have visibility at the corporate level. We will offer support with media relations by:
- Establishing editorial contacts locally and internationally
- Creation of a media relations database for press release distribution
- Writing and distributing press releases
- Coordinating media interviews
- Development of stories that communicate project results, anecdotes, key partnerships, events and high-visibility accomplishments
- Presence at relevant community outreach events
- Industry articles “ghost written” under your name and distributed to the media for publications
Frequent, positive media relations will help grow awareness of an event or organization. A carefully strategized PR/media relations plan will ensure that your company name is constantly in the media for all the right reasons.
Speaker Presentation Optimization
Video Production/Editing & Photography
Content Development & Strategy
E-mail Campaigns & Social Media
As more consumers connect to email 24/7 through smartphones and tablets, email marketing is a thriving resource. As a business owner or marketer, it’s important to be where your consumers are- in their inboxes.
Allow Paragon Events to manage your database and segment your lists based on demographic, interest or behavioral data. Email marketing allows you to convert leads into customers, and first time buyers into lifetime customers. Through data reports, view measurable outcomes and compare it against your investment.
Paragon Events email marketing strategists create custom e-mail marketing strategy, schedules, template design, content development and reporting.
- Creation of a marketing timeline based on the client’s program agenda and upcoming events and the creation of a strategy with target dates & objectives
- Creation of a custom email template or utilize already branded marketing material
- Content consulting and management
- Sending calls to action, industry news and reminders to attendees
- Sending customized marketing emails to solicit new attendance
- Database management
- Analytical report (monthly)