Category: Strategy

Easy Access to Finding Events: Google’s Event Search
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May 25, 2017May 4, 2020

Easy Access to Finding Events: Google’s Event Search

Events are getting more accessible on Google! Earlier this month, Google rolled out their latest feature, event search, which makes it easier to find events around you. In the Google search app, event search takes over when Google detects that you are looking for an event. Google’s event search works by searching “events near me”...

5 Excellent Email Marketing Tips to Engage Your Audience!
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March 30, 2017May 26, 2019

5 Excellent Email Marketing Tips to Engage Your Audience!

Engage your email list with these 5 tips! Be sure your email is legible on mobile devices! 51% of views are on mobile, send a test email or use a mobile preview to ensure visibility. Make it easy for viewers to understand what they are supposed to do in less than 5 seconds. People make a decision...

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October 15, 2015December 14, 2017

5 Facts You Must Know About Event Attendees

In order to create a truly successful event, conference or meetup you must understand your event attendees. When a company builds a product, the first thing they think about is the potential customer. An auto manufacturer spends millions on focus groups before they ever design a car, and a paper towel brand will interview consumers...

Are you breaking the law while hosting a raffle?!
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November 14, 2012May 26, 2019

Are you breaking the law while hosting a raffle?!

Did you know that Florida law has the power to regulate how your organization conducts raffles and other games of chance at your events? There are laws regarding how you can advertise the raffle, select winners, and organize their drawings. As event planners, we know that having games, raffles, and of course prizes are all...

More Is More
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October 27, 2011May 26, 2019

More Is More

It sounds simple enough, communicate regular updates to your clients; but this is a big point of contention in the business sector. In a world where communication is now a cornerstone, clients expect their hired service providers to be able to effectively communicate around the clock. When it comes to communication, less is not more....

The Real Rules of Networking
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March 20, 2010May 26, 2019

The Real Rules of Networking

Now, as we all know, networking is a hugely integral part of any business. It’s about making connections and keeping those connections growing. You can network with anyone from your dog groomer to a high level CEO (if you’re lucky enough to meet one!) Now, as we all know, networking is a hugely integral part...

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