Category: Strategy

Association ROI: What Members Really Value
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January 27, 2021February 16, 2021

Association ROI: What Members Really Value

Let’s talk association ROI… you know money, economics, and investments. Better yet, let’s talk about involvement! When we hear the acronym ROI, our minds default to the term “Return on Investment.” But what about “Return on Involvement?” Of course, it’s important for association members to see their return on investment from membership costs, but what...

Easy Access to Finding Events: Google’s Event Search
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May 25, 2017May 4, 2020

Easy Access to Finding Events: Google’s Event Search

Events are getting more accessible on Google! Earlier this month, Google rolled out their latest feature, event search, which makes it easier to find events around you. In the Google search app, event search takes over when Google detects that you are looking for an event. Google’s event search works by searching “events near me”...

5 Excellent Email Marketing Tips to Engage Your Audience!
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March 30, 2017May 26, 2019

5 Excellent Email Marketing Tips to Engage Your Audience!

Engage your email list with these 5 tips! Be sure your email is legible on mobile devices! 51% of views are on mobile, send a test email or use a mobile preview to ensure visibility. Make it easy for viewers to understand what they are supposed to do in less than 5 seconds. People make a decision...

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October 15, 2015December 14, 2017

5 Facts You Must Know About Event Attendees

In order to create a truly successful event, conference or meetup you must understand your event attendees. When a company builds a product, the first thing they think about is the potential customer. An auto manufacturer spends millions on focus groups before they ever design a car, and a paper towel brand will interview consumers...

Are you breaking the law while hosting a raffle?!
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November 14, 2012May 26, 2019

Are you breaking the law while hosting a raffle?!

Did you know that Florida law has the power to regulate how your organization conducts raffles and other games of chance at your events? There are laws regarding how you can advertise the raffle, select winners, and organize their drawings. As event planners, we know that having games, raffles, and of course prizes are all...

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