Skip to content
(561) 243-3073info@paragon-events.com
Request Proposal
Facebook page opens in new windowTwitter page opens in new windowLinkedin page opens in new windowInstagram page opens in new windowYouTube page opens in new window
Paragon Events
Meeting and Event Planning | Association Management
Paragon EventsParagon Events
  • Home
  • About
    • Meet Our President & CEO
    • Our Team
    • Our Services
    • Awards and Recognition
    • Portfolio
    • Testimonials
  • Meetings and Events
    • Virtual Services
    • Destination Management
    • Corporate Events
    • Board And Executive Retreats
  • Association Management
    • Leadership and Governance
    • Financial Management
  • Marketing
  • Blog
  • Contact
    • Request a Quote
    • Careers
    • Internships
  • Home
  • About
    • Meet Our President & CEO
    • Our Team
    • Our Services
    • Awards and Recognition
    • Portfolio
    • Testimonials
  • Meetings and Events
    • Virtual Services
    • Destination Management
    • Corporate Events
    • Board And Executive Retreats
  • Association Management
    • Leadership and Governance
    • Financial Management
  • Marketing
  • Blog
  • Contact
    • Request a Quote
    • Careers
    • Internships

A Place for Virtual Headset Technology in the Meetings and Events Industry

Sep82016
BusinessStrategyTechnology

Virtual Reality (VR) headsets are a technological breakthrough that could be utilized as a marketing tool for a variety of industries. I will explain by taking a short trip down memory lane…

Did you have a View Master (VM) when you were a kid? I did, and in fact I still have it perfectly stored as I wait for Antique Roadshow to discover it’s worth millions. Well…maybe not millions, but I could dream.

View Master made stories come to life. Books were taken to the next level by giving a story vivid imagery that one could experience up close and personal. The original View Masters were used by inserting a disc with single frame pictures into the top of the viewer. The VM was held up to your eyes, and the pictures were viewed one click at a time, by sliding a mechanical level on the side of the device down to advance to the next frame.

The View Master has since been catapulted into the future and transformed to be more interactive than ever. VR headsets allow an individual to have a

3-D experience with 360 views right through their smartphone. All it takes is for an app to be downloaded and a headset purchased that holds the phone. The VR headset is then held up to your eyes (just like a VM), and the app makes you feel as though you are actually in a particular place and/or situation. Unlike the old-fashion VM, the headset pairs up to your smartphone and uses 360 viewing along with sound, to take you to anywhere – all you have to do is watch and enjoy.

Virtual Reality has actually been around for years, but consumer friendly products have not been readily available and affordable for the consumer market. (VR Headset, Tech Target , 1999 – 2016)  Finally plastic and cardboard versions of VR headsets that attach to a smart phone are now available, making this technology affordable with retail prices ranging from $8 – $800 retail. There is even a version that looks just like an old-fashion View Master!

VR headsets are also growing rapidly as a form of marketing. They are increasingly becoming used by many industries from the military to health care. (Knvul Sheikh, 2016)  Home improvement stores are using them to show you what a completed, renovated room will look like.  The Marriot and Radisson hotel use VR headsets to promote their various locations and facilities. (Marriott Hotels , 2015) Finally, Patron Tequila is using it to give customers a virtual tour of their tequila making plant. (EventMarketer, 2016)

There are truly endless opportunities for applications, and I believe this same tool could be an asset for the event planning industry.  Imagine a VR headset experience that would allow a potential client to preview a particular venue, or experience several themes and table set-ups for an event before choosing one. Or perhaps it becomes a souvenir that clients distribute to attendees as a way to remember the event. This is very much an untapped resource that could revolutionize marketing for events and become a fantastic way to impress clientele without actually having to go anywhere. The viewers themselves can also be branded, and the apps can be developed and personalized according to a specific need. This technology is very flexible and has more reasons for use than I can present to you. Get ready to use your imagination and begin a virtual adventure!

Categories: Business, Strategy, TechnologySeptember 8, 2016

Post navigation

PreviousPrevious post:Innovating in Japan with Fortune 100 CompaniesNextNext post:Rockin’ the Canadian Rockies with Incentive Travel

Related Posts

Association ROI: What Members Really Value
January 27, 2021
Hard Times Require a Refocus on Member Retention
December 7, 2020
Quick Tips for Planning & Executing Your Next Virtual Event
August 10, 2020
Paragon Events Hosts Fortune 500 Clients at SunDance Film Festival
April 3, 2018
Renee Radabaugh Covers Hurricane Preparedness in MPI Magazine
November 1, 2017
Easy Access to Finding Events: Google’s Event Search
May 25, 2017

Leave a Reply Cancel reply

You must be logged in to post a comment.

Search
Recent Posts
  • The Benefits of Partnering with an Association Management Company
  • The Unsung Benefits of Corporate Events
  • Going Green: The Sustainable Trend
  • How to Optimize your Association’s Website for Search Engines in 2022
  • Live the Dream of Going Green
Categories
  • Arts, Culture & Entertainment(1)
  • Association Management(13)
  • Awards & Recognition(8)
  • Brand Activation(4)
  • Business(14)
  • Business Development(6)
  • Corporate Conferences(7)
  • Crisis Management(6)
  • Education Conferences(1)
  • Environment & Sustainability(4)
  • Featured(6)
  • Holiday Season(4)
  • Incentive Trips(8)
  • International Events(1)
  • Marketing & Social Media(6)
  • Meeting Space(1)
  • Meetings & Events(2)
  • Meetings & Events(20)
  • Paragon Events(20)
  • Philanthropy(4)
  • Special Events(1)
  • Sporting Events(1)
  • Strategy(6)
  • Technology(3)
  • Travel(8)
  • Uncategorized(2)
  • Virtual(4)
Archives
  • May 2022 (2)
  • April 2022 (1)
  • January 2022 (1)
  • April 2021 (1)
  • March 2021 (2)
  • January 2021 (1)
  • December 2020 (3)
  • October 2020 (1)
  • August 2020 (1)
  • July 2020 (3)
  • June 2020 (2)
  • May 2020 (2)
  • April 2020 (2)
  • March 2020 (2)
  • February 2020 (1)
  • December 2019 (1)
  • November 2019 (1)
  • August 2019 (2)
  • July 2019 (2)
  • June 2019 (1)
  • May 2019 (1)
  • February 2019 (1)
  • July 2018 (1)
  • June 2018 (3)
  • April 2018 (3)
  • March 2018 (1)
  • January 2018 (3)
  • December 2017 (1)
  • November 2017 (1)
  • June 2017 (1)
  • May 2017 (1)
  • March 2017 (1)
  • February 2017 (1)
  • January 2017 (1)
  • October 2016 (3)
  • September 2016 (3)
  • August 2016 (1)
  • July 2016 (1)
  • June 2016 (2)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • June 2015 (1)
  • March 2015 (1)

Paragon Events is based out of Delray Beach, Florida with its headquarters located at
352 NE 3rd Avenue, Delray Beach, FL 33444.

With Team Members Coast to Coast.

Our Affiliations
WBENC is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.

MPI Logo ASAE LogoIatan LogoSite Logo
CONTACT INFO

(561) 243-3073

(561) 274-4849

info@paragon-events.com

GET A SNEAK PEEK!

Be the first to hear about our latest announcements, recognitions, industry trends and reviews, knowledge shares and more!

Join the Paragon Events e-mail list.

SIGN UP

© 1989-2022 Paragon-Events.com All Rights Reserved.
  • Home
  • About
  • Our Services
  • Marketing
  • Portfolio
  • Privacy Policy
  • Contact
  • Sitemap
Footer

Notice of cookies: We use cookies on this website to improve your browsing experience. For more information, please read our Privacy Policy. By closing this message you agree to accept cookies from Paragon Events Inc. Cookie settingsACCEPT

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT