With one year under our belts, it’s time to step up our game for rewarding valued attendees, employees, and community members. Let’s talk… virtual gifting. Few could imagine last spring that we’d still be reliant on virtual events and Zoom calls to fulfill that innate desire to connect. There are undoubtedly positive signs, and as...
Let’s talk association ROI… you know money, economics, and investments. Better yet, let’s talk about involvement! When we hear the acronym ROI, our minds default to the term “Return on Investment.” But what about “Return on Involvement?” Of course, it’s important for association members to see their return on investment from membership costs, but what...
When planning an event, the thorough research and careful selection of your venue is key to success. Listed as one of the most crucial steps in the event planning process, after creating a timeline and budget, is selecting the location and event space. There are three fundamentals in venue sourcing for events — first, you...
The past few months have presented unforeseen challenges and have required associations to adapt quickly. However, the onset of any crisis presents an opportunity to come together and realign for continued success. The recent COVID-19 pandemic serves as a reminder of the importance for associations to stay connected and prepared. Consider the following three best...
