Author: Lisa Bertin-Queena (Lisa Bertin-Queena)

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Quick Tips for Planning & Executing Your Next Virtual Event
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August 10, 2020August 18, 2020

Quick Tips for Planning & Executing Your Next Virtual Event

Transitioning to a virtual event can be a daunting task. Even the most seasoned event professionals have been required to refocus business practices and adjust to this digitized new normal. If planned and executed properly, virtual events can provide the same value, impact, and overall attendee engagement as in-person meetings. The process of virtual event...

How to Demonstrate Value for Your Association Membership
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July 28, 2020July 28, 2020

How to Demonstrate Value for Your Association Membership

What are my association member benefits? What are my membership dues used for? What value is your organization providing? These are questions all associations have encountered at some point. Specifying exactly what members receive can be challenging, which in turn can make pricing your membership more puzzling. In order to show current and potential members...

An Expert’s Guide to Planning Incentive Travel
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June 22, 2020August 18, 2020

An Expert’s Guide to Planning Incentive Travel

Whether large or small, local or international, incentive trips are guaranteed to have a positive impact within your organization. Incentive travel is a great way to motivate valuable employees and reward top performers. These programs can help to not only inspire your teams to increase sales, but also fortify employee satisfaction and loyalty. Careful planning...