Category: Strategy

Easy Access to Finding Events: Google’s Event Search
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May 25, 2017June 20, 2018

Easy Access to Finding Events: Google’s Event Search

Events are getting more accessible on Google! Earlier this month, Google rolled out their latest feature, event search, which makes it easier to find events around you. In the Google search app, event search takes over when Google detects that you are looking for an event. For example, if you search ‘events near me’, or...

5 Excellent Email Marketing Tips to Engage Your Audience!
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March 30, 2017May 26, 2019

5 Excellent Email Marketing Tips to Engage Your Audience!

Engage your email list with these 5 tips! Be sure your email is legible on mobile devices! 51% of views are on mobile, send a test email or use a mobile preview to ensure visibility. Make it easy for viewers to understand what they are supposed to do in less than 5 seconds. People make a decision...

A Place for Virtual Headset Technology in the Meetings and Events Industry
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September 8, 2016May 26, 2019

A Place for Virtual Headset Technology in the Meetings and Events Industry

Virtual Reality (VR) headsets are a technological breakthrough that could be utilized as a marketing tool for a variety of industries. I will explain by taking a short trip down memory lane… Did you have a View Master (VM) when you were a kid? I did, and in fact I still have it perfectly stored...

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October 15, 2015December 14, 2017

5 Facts You Must Know About Event Attendees

In order to create a truly successful event, conference or meetup you must understand your event attendees. When a company builds a product, the first thing they think about is the potential customer. An auto manufacturer spends millions on focus groups before they ever design a car, and a paper towel brand will interview consumers...

Are you breaking the law while hosting a raffle?!
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November 14, 2012May 26, 2019

Are you breaking the law while hosting a raffle?!

Did you know that Florida law has the power to regulate how your organization conducts raffles and other games of chance at your events? There are laws regarding how you can advertise the raffle, select winners, and organize their drawings. As event planners, we know that having games, raffles, and of course prizes are all...

More Is More
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October 27, 2011May 26, 2019

More Is More

It sounds simple enough, communicate regular updates to your clients; but this is a big point of contention in the business sector. In a world where communication is now a cornerstone, clients expect their hired service providers to be able to effectively communicate around the clock. When it comes to communication, less is not more....

The Real Rules of Networking
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March 20, 2010May 26, 2019

The Real Rules of Networking

Now, as we all know, networking is a hugely integral part of any business. It’s about making connections and keeping those connections growing. You can network with anyone from your dog groomer to a high level CEO (if you’re lucky enough to meet one!) Now, as we all know, networking is a hugely integral part...

Kayak Teambuilding on Peanut Island
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January 20, 2010May 26, 2019

Kayak Teambuilding on Peanut Island

Who knew you could find so much to do on one tiny little man made island! In the past, Peanut Island was used as a JFK Cuban Missile Crisis Bunker and a Coast Guard Station. Over the years it has shifted into a public park with lots to do. With over 20 campsites, a picnic...